Money Diaries: Making it Safe to Talk about Money
What is Varo?
Varo is a fee-free, mobile-first, banking and personal finance app. It combines the robust technical offerings one would get from a major bank with the emphasis on customer care one would find at a credit union.
My Role
I was the participant interviewer and a co-creator with Varo’s Editor in Chief of the storytelling structure of the video series, Money Diaries.
Challenge
In response to the growth stage of our banking startup, we needed to continue to build our company’s point of view on financial health for young millenials and increase our brand awareness online.
Process
I assisted our new Editor in Chief in developing the point of view we wanted to express in our web video series, the storytelling structure and narrative arch, co-directing the video production agency, and participant selection. I also built out custom discussion guides for each participant and interviewed them on location. We had a blast meeting all of these passionate and dedicated young people across the nation and were inspired by their stories.