Christopher Vejby
Product and Consumer Researcher

About

b. 1986, HK.

Generating Business and Customer Value through UX Research

About Me

I am a UX researcher specializing in financial services who transforms complex user insights into product innovations that drive business growth. With extensive experience in both B2C and B2B environments, I bridge the gap between customer needs and business objectives to create solutions that deliver measurable results.

My approach combines rigorous research methodologies with strategic thinking to uncover opportunities that others miss. I excel at:

  • Transforming customer insights into product innovations that solve real user problems while supporting business goals

  • Building frameworks that connect research findings to measurable business outcomes

  • Leading multi-method research that integrates qualitative depth with quantitative validation

  • Collaborating across silos to ensure research drives decision-making at all levels of an organization

  • Creating compelling narratives that make complex data accessible and actionable for stakeholders

 

My Research Philosophy

I believe good research must be:

  • Precise - Using rigorous methodologies to deliver reliable insights

  • Actionable - Creating clear paths from findings to implementation

  • Compelling - Telling stories that inspire teams to take action

What sets me apart is my ability to advocate for users while supporting business goals. Through my research, I create environments where users share authentic perspectives, bridge organizational silos with holistic thinking, and build consensus that aligns customer needs with strategic objectives.

 

My Journey

My career demonstrates a progression from building foundational research skills to enabling industry-wide change:

  1. Research Foundations (2015-2017) - Applied research methods to inform product design and service innovation

  2. Product Development (2018-2022) - Built banking products at Varo Bank

  3. Platform Creation (2022-2024) - Co-developed Attune's financial health measurement platform

  4. Strategic Enablement (2023-2024) - Built customer success function helping organizations implement and drive value from research platforms

This evolution has allowed me to expand my impact at each stage, from informing single products to creating tools that help organizations transform entire industries.

CV available upon request.

CLIENTS :

  • Attune Insights

  • Financial Health Network

  • Varo Bank

  • SalesForce

  • Motorola

  • Cigna

  • RTC

  • Mars: Wriggly

+ more